Monday, 23 March 2015

Production processes Notes

3 stages of production

Pre Production - Planning;

Production meeting - Discussing script, running order, script, equipment checking and budget, Permission for music (PRS License) or ask them for consent, prepare interviews by scheduling them as well as questions to ask. make sure you don't breach Ofcom guidelines make sure the content is appropriate for under 18s especially not discriminating or offending people especially because it is community radio.

Production - Making the Product

Recording the interviews if they are pre recorded, sound effects and jingles and adverts cue up jingles on cartwall usually pre determined, made on Adobe Audition and Cubase, music would be on a play server or CDs and MP3s.


Friday, 20 March 2015

Learning Cubase


Within today's lesson I will be using Cubase and trying different techniques out. Also depicted is a before and after.
Before - I started with the default drum sample that it automatically gives you.

After- I took the default drum track and edited it so it had a more catchy hook and took out the basic unecissary sounds. I also added it later on within thw track to allow it to help the rest of the beat pick up. I also added an introduction to the piece as it helped give it a nice effect, i did this by sampling two default sounds and lowering the tempo of them both.






Monday, 9 March 2015

LO1 Task 2 Analysing a Talk and Music Radio Show

 Running Order

For this analysis I decided to listen to the radio show called 'The Local Talent Show'. This show is recorded on a weekly basis at 4pm everyday for an hour. The live recording is then uploaded as a podcast an hour after the live broadcast. This podcast is then available on the Sheffield Live website.
So the first thing the audience get to hear is an advert advertising how you the listener can have there very own show on Sheffield Live. We then get a jingle signifying to the audience that they will be listening to 'The Local Talent Show'. We then get our first taste of some music from local artists which is a fairly generic rock band. They then introduce themselves and talk about some music and how music has different sounds.They then play some more music. and then just talk about streaming music on spottily and how he got a "scary" email about the band he was listening to straight after. Then after this fascinating discussion a soothing acoustic piece is played. Then she talks about live events including a band called the seahorses. They then play a few more songs. After we get them to talk about upcoming festivals as it is "festival season". Then they play a final track which is a cover of a song.

Time and Content

4:00 - Adverts - About hosting your own show on Sheffield Live
       
4:01 - Jingle
     
4:05 - Local Artist's Track
         
 4:10 - Local Artist's Track
        
 4:15 - Talk about different musicians and what the music scene is like 
         
 4:20 - Local Artist's Track

 4:25 - Talking about live events, and previous happenings          
 4:35 - Local Artist's Track
           
 4:45 - Local Artist's Track
         
 4:50 - Upcoming Events 
           
 4:55 - Final local Track
          
 4:00 - End of show

The Local Talent Show



DJ's and Presenters

This show is presented and produced by Natalie Beard, who is joined by Graham Marshall and Ollie. They do a weekly. Natalie is the clear host of the show as she is left to hold the floor the most, while others interject there opinions on topics that she clearly comes up with. Natalie appears to rely on Graham Marshall a fair amount because she sometimes doesn't seem too sure on her words. Luckily it means that they have a nice back and forth conversation.

Target Audience

The target audience for this show appears to be people that enjoy finding out about new types of music, and enjoy being exposed to new artists. also I believe that musicians will listen to this to see if the work they have submitted will make it onto the show. I imagine that the target audience is for a younger ABC1 audience whose age ranges from around 15 to 25 because I believe that people above that age are mostly set on their music taste. And have already formulated their opinion within their minds on what music they do and don't like. Whereas a younger person is probably more open to experiencing different sorts of music. The reason why this is relevant to The Local Talent Show is because they showcase new, exciting music fro the audience to enjoy.

Content

The issue with this podcast is that the description of the podcast says they will be having different guests on each week and interview them. Even though the show I listened to had no guests on, it was full of interesting local music talk. They spoke about the past including older bands, and how streaming music is so amassing because it can expose people into the past. This show also has a lot of different genres of music that they play on the show. Probably to attract a more vast audience.



Friday, 6 March 2015

Production Process Notes

Pre Production

treatment for shows, scripts for show, research, team meetings to organise schedule and production content, organise PRS and stick to ethical guidelines

Production

Live Broadcast - Presenters talking with sound effects mixed in, faders during production

Mix together when a jingle is used on a live broadcast as that is edited and then played

Pre-Recorded - Recording sound material, interviews (Vox-pops)

Technology has become advanced so we can have a simulcast which is a live stream and sometimes a webcam

Post Production
Programme types

Ethos 

The ethos for Sheffield Live is for social gain which is for the benefit of the community as they are a non profit organisation which means any money made through advertisement is put back into the radio station to help fund programming. They are also part of social gain because they aim towards mixed communities and they must provide education for the unemployed if it is requested. They are an independent company which means they are not part of a conglomerate. An example of a mainstream company which is part of a conglomerate, would be Hallam Fm the cater for a mass audience which is all about grabbing as many people as possible for listener ship, whereas Sheffield Live is all about catering to a underserved audience. Which is an audience of people who aren't catered for on mainstream radio such as Hallam FM, which again is all about social gain.

Ownership

Community Media Association, which was founded in 1983 this is the organisation that owns Sheffield Live. They are a non profit organisation thats main goal is to help develop and establish communication medias to help promote different cultures and peoples creative expressions.

Programmes on the station
An example of a program on the station is Aaj Ka Sabrang, this program is all about playing different types of Asian music. To cater to an Asian audience which aren't getting their cultural music played on stations such as Hallam FM. This show also covers interviews with local members of the council. This show is also unique as they use several different languages, including Urdu, English and Punjabi. Which again enforces the cultural diversity.
Another example of a radio show  on Sheffield live would be Africabeat presented by Andy Healey this is a music show which plays the "best" music from Africa which again is providing a service which you wouldn't find on Hallam Fm and to help expand his listenership he has his music spanning from different time periods including modern releases to older classics. 
Cool Beans Radio Show is a more general show hosted by Chris Arnold this creates a contrast  to the other shows. It has old music, new music and has a talk radio element added within it.
Mixtape, Mixtape radio is all about highlighting Mixtapes from DJ's, producers and club nights. And is also all about telling people about local events at bars and clubs swell as bands that are in town.
The Indie Hour capitalises on the amount of Indie bands on the scene in Sheffield and deposes the best of the music, this show is produced by Denzil Watson and Stevlor.

Genres

Sheffield Live specialise in a varied range of genres to cater for an underserved audience, who may not be getting the specific type of programming they want from mainstream radio the first genre I'm going to be looking at is music.

Music

Sheffield live cater towards a vast underserved market within the music genre, therefor not playing music you would expect on a mainstream level. A perfect example of this is Africabeat as this is a show that shows the different African music spanning across Africa from each continent and from different time periods. As opposed to generic pop music you would find on other radio shows such as Hallam FM, therefor catering to an underserved audience.

Educational

 Sheffield Live has a show called Business Live  hosted by Jamie Veitch which is a show for people that are interested in business and making their own business. This show has interviews from people within the business profession to talk about their own experiences within the business profession as well as tips that they would give advice to people aspiring to be within the business profession. This again caters to an underserved audience as there is not any radio show on a mainstream level that goes into as much depth within the business realm as that is quite a niche audience which is something I will be talking about in the audience profile section.

Entertainment

There are quite a few shows that are aim to  have an entertainment aspect within them on Sheffield Live which also manage to cater towards an underserved audience. A prime example of this is Adal Voice of Eritreans . Which is a show that caters for the Eritrean community on a global scale. This show has several elements to it which includes history, reportage, multicultural arts and music, celebrity interviews, lifestyle, women's issues and young peoples programming as well as news and current affairs.

Audience Profiles

Main Target Audience

Sheffield Live hosts a variety of different scheduled programming as they serve to an underserved audience, which is an audience that don't get the type of programming they are looking for through mainstream radio. Social Gain means the good of society which something that Sheffield live specifically target. They aim towards mixed communities and give underserved people a platform for their creativity to be exposed to an audience, which is 11% of their target sample audience. Which evens out to 32 thousand people per week, which is quite a large audience for an independent station to draw in. They achieve this by having a variety of different shows aiming towards a very niche audience, which caters towards the underserved people that nare interested in listening to the radio on a regular basis but are looking for something that links to their ideal listening preference.

Audience Profile

David is a 35 year old business man that makes £700,000 a year. Due to the successful business that he runs. He tunes in to Sheffield live because its a cheap way to find out about the current state of the business world in todays economy.




underserved
sheffield in focus


add to first

Hallam FM are mainstream conglomerates

small station
non profit
any money made through advertisement is put back into the station to help fund programmes.


reaches 11% of target sample area 32thousand a week

aim for mixed communities and to give underserved people an outlet for their creativity and a variety of different music.



Monday, 2 March 2015

Literacy - Plurals

The plural for medium, is media which is all about mass communications.

Assignment and Learning Outcomes for Unit 55

Assignment:Production of five minute segment of the talk and music radio show to be a broadcast on Sheffield Live!

LO1: Understand existing talk and radio music programmes

LO2: Be able to plan a new talk and music radio programme

LO3: Be able to produce a new talk and music radio programme